You are just hours away from opening your exhibit booth at your next trade show. You have an impressive display. Your sales staff and booth representatives are ready--or are they? Are they truly prepared to maximize every possible opportunity a tradeshow will create? What can you do with such little time remaining to ensure everyone is thoroughly primed and prepared?
With such a scenario in mind, author of the book "Exhibiting At Tradeshows: Tips and Techniques For Success," Susan Friedmann has launched "The Nuts and Bolts of Exhibit Selling," a 20-minute video designed to offer practical, easy-to-use, up-to-the-minute tips and techniques in the fine art of exhibit selling.
Focusing on the all-important prospect, "The Nuts and Bolts of Exhibit Selling" training video emphasizes techniques from identifying and approaching interested prospects and qualifying; to take charge of the conversation and effective listening; to eliminating unnecessary time and professional closing that ensures future follow-up action.
The VHS training video is $199 plus shipping and handling from Diadem Communications. Call 800-647-5455.